Kuala Lumpur, 16 February 2022: Luno, the leading regulated digital asset exchange in Malaysia, today announced its collaboration with Malaysian Football League (MFL), as the official Crypto Investment Partner and co-sponsor of Liga Super Malaysia, the nation’s top football league, and Piala Malaysia, the annual prestigious football tournament. The one-year partnership deal covers multiple branding rights including pitchside branding, club crest and player image rights, and on-ground activation at stadiums.
The partnership was announced during a ceremony officiated by Aaron Tang, Country Manager, Luno Malaysia and Stuart Ramalingam, Chief Executive Officer of the Malaysian Football League at Common Ground 1 Powerhouse.
(L-R) Stuart Ramalingam, Malaysian Football League Chief Executive Officer and Aaron Tang, Country Manager, Luno Malaysia at the ceremony held at Common Ground 1 Powerhouse
Aaron Tang, Country Manager, Luno Malaysia said, “Luno’s exciting partnership with MFL is a big moment for us. It is our first partnership with a local sports organisation and makes us the first digital asset exchange to support the biggest and most prestigious football competition in Malaysia. The Malaysian League has a fan base of over 13 million, so the partnership gives us a great opportunity to engage with new audiences and raise our brand profile among everyday Malaysians who might be considering exploring the world of cryptocurrency. Our mission is to put the power of crypto in everyone’s hands in an accessible, convenient and safe way and this partnership is a step towards achieving this in Malaysia. We believe this partnership will bring huge benefits for both parties — nurturing support for local football while creating an opportunity to explore and invest in cryptocurrency.”
Stuart Ramalingam, Chief Executive Officer of the Malaysian Football League shared, “Today marks a historic day for Malaysian football as we welcome new-age partners that will bring a new exciting image to our League and the reach Liga Malaysia will offer to commercial brands. I would like to welcome the newest MFL partner – Luno, Malaysia’s first regulated and leading digital assets exchange, offering Malaysians a safe and secured platform to start investing in cryptocurrencies. As the world opens its door in its acceptance of cryptocurrency, this collaboration opens up a whole new horizon for the MFL family of partners with such an extraordinary partnership. Thank you Luno for believing in Malaysian Football and trusting us to help you uplift your brand and the awareness of Luno’s products and services.”
The partnership with MFL marks Luno’s first entry into the local sports industry. The company is committed to supporting the local football scene through interactive activities between clubs, players and the football community. At the same time, Luno lends its support to promote Malaysian football with the hopes of elevating the prestige of national football. Luno looks to forge more relationships with local partners as the company aims to solidify its place as the leading regulated digital asset exchange in Malaysia.
Furthermore, the partnership is part of Luno’s efforts to raise the awareness of cryptocurrency among Malaysians, democratise access to the cryptocurrency market and enhance its financial literacy initiatives to a wider audience. As part of the partnership, the company will be organising exclusive sessions featuring industry experts where fans can learn more about financial literacy together with their favourite football players. Luno will also be providing education sessions on digital assets to Malaysian footballers and the wider MFL family. Ultimately, Luno is on mission to promote a conducive environment where Malaysians can invest into digital assets efficiently and responsibly.
(L-R) Winnie Chan, Chief Commercial Officer, Malaysian Football League; Stuart Ramalingam, Malaysian Football League Chief Executive Officer; Dato’ Saiful Mat Sapri, Board member of the Malaysian Football League; David Low, General Manager of SEA & Australia, Luno; Scarlett Chai, Marketing Manager, Luno Malaysia and Aaron Tang, Country Manager, Luno Malaysia
Luno is a leading global cryptocurrency company on a mission to put the power of crypto in everyone’s hands. Launched in 2013, Luno is headquartered in London and has built a team of over 700 operating in regions across the world. This includes regional hubs in Singapore, Cape Town, Sydney and more. Luno works with regulators in all the markets in which it operates and supports progressive regulation of the cryptocurrency industry. Luno is an independent operating subsidiary of Digital Currency Group.
With over nine million customers spanning in over 40 countries, Luno’s products and services make it safe and easy to buy, store and learn about cryptocurrencies like Bitcoin and Ethereum.
Luno is Malaysia’s first regulated and leading digital assets exchange, under the Securities Commission, offering Malaysians a safe and secured platform to start investing in cryptocurrencies.
About Malaysian Football League
Malaysian Football League (MFL) was created with the aim to privatise the Malaysian professional football leagues. It was formerly known as Football Malaysia Limited Liability Partnership (FMLLP). MFL operates and manages six entities which includes Liga Super, Liga Premier, Piala FA, Piala Malaysia, Challenge Cup and the Piala Sumbangsih.
With the vision to make football a pride of the nation once again, MFL’s efforts to transform Malaysian football is centred around four key pillars; competitive matches in all competitions, positive commercial growth, strong partnerships with stakeholders and increasing professionalism as well as integrity in team and league management.
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