{"id":16098,"date":"2021-05-19T02:03:00","date_gmt":"2021-05-18T18:03:00","guid":{"rendered":"https:\/\/wp-prelive.commonground.work\/?p=16098"},"modified":"2022-04-27T21:39:07","modified_gmt":"2022-04-27T13:39:07","slug":"innovation-comes-from-weak-ties","status":"publish","type":"post","link":"https:\/\/www.commonground.work\/ph-en\/innovation-comes-from-weak-ties\/","title":{"rendered":"Innovation Comes From Weak Ties"},"content":{"rendered":"

If you think there isn\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2t much to gain from casual acquaintances especially when it comes to your work and business, then you need to rethink how your weak ties could actually work for you.<\/p>\n

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In relationships, whether personal, professional, business or just casual, you have either a strong tie or a weak tie with each person. Strong ties are the ones you have with family members, best friends, classmates or colleagues that work closely with you. Basically, they are the people who know you really well, inside and out, or you have frequent interactions with. Meanwhile, weak ties come from relationships where interactions are less frequent, or even with strangers. This has been stated by Mark Granovetter in his paper, \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201cStrength of Weak Ties\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\u009d (1973)<\/a> as published in the American Journal of Sociology. Though published almost 20 years ago, this paper is still being referred to by experts in various fields including human resources and marketing due to the value seen in how weak ties can contribute to innovation in a business, diversity in a workplace and word-of-mouth marketing. From his research, it is inferred that the best insights and unusual ideas come from weak ties.<\/p>\n

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